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Dan Murphy’s Australia Liquor Insight Dashboard - Track Dan Murphy’s Liquor Data

Dan Murphy’s Australia Liquor Insight Dashboard provides comprehensive analytics to track Dan Murphy’s liquor data and monitor trends.

Total Liquor Products
21,860
Average Discount
21.4%
Average Selling Price
AUD 40.2
Unique Brands Listed
1,245 Brands
Top Brand
Johnnie Walker

Highest SKU count

Avg ABV (%)
34% ABV

(overall average)

Top 10 Australian cities with Total num of Dan Murphy’s stores

Dan Murphy’s store distribution

Store distribution shows concentration in major Australian cities, especially Melbourne (VIC)

Total Number of Dan Murphy’s Stores Across Australia

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274

Top-Performing Dan Murphy’s Store Across Australia

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Sydney CBD (2 Flagship Outlets.)
State: NSW

Product Stock Levels – Donut Chart Analysis

Liquor Stock Availability Status –Dashboard View

This chart shows the distribution of liquor stock: in-stock, out-of-stock, and temporarily unavailable percentages.

Top-Selling Liquor Sub-Categories at Dan Murphy’s in Australia

Leading liquor sub-categories in Australia

Red Wine leads the category with the highest number of products, showcasing strong consumer demand.

Liquor Product Count by Category – Dan Murphy’s (Australia)

Breakdown of product counts across Dan Murphy’s top liquor categories.

Main Category Number of Products
Wine 7,386
Whiskey 4,927
Beer 4,084
Vodka 2,731
Gin 1,243
Rum 903
Tequila 412
Liqueurs & Aperitifs 174

Wine leads with 7,386 products; Whiskey, Beer follow, while other spirits have significantly fewer options.

Price Distribution – Dan Murphy’s (Australia)

Dan Murphy’s Liquor Pricing Overview

Most products are priced between $20–$39, while fewest exceed $400.

Discount Distribution – Dan Murphy’s (Australia)

Liquor Discount Distribution at Dan Murphy’s Australia

Majority of products have 1%–10% discounts; very few exceed 50% consistently.

Average and Median Prices Across Leading Categories – Dan Murphy’s Australia

Average and median prices by liquor category

Whiskey is the priciest, followed by Tequila and Gin; Beer remains cheapest.

Top Brands by Product Count

Leading Brands by Product Count

Penfolds tops with 1,735 products; Johnnie Walker has 1,495 products.

Top Brands by Avg Price

Leading Brands by Average Price

Macallan tops AUD 285; Dalmore, Hennessy, Moët priced moderately.

Top Brands by Avg ABV

Leading Brands by Average ABV

Bruichladdich leads with 58% ABV, while most other brands range between 43% and 55% alcohol.

Products with Biggest Price Hikes

Top Products Experiencing Price Increases

Product Name Brand Category Size Previous Price (AUD) Current Price (AUD) Price Change % Increase
Macallan Double Cask 12yr Macallan Whisky 700ml 329.99 379.99 +50.00 +15.2%
Glenfiddich 15yr Solera Glenfiddich Whisky 700ml 259.99 298.99 +39.00 +15.0%
Talisker 10yr Talisker Whisky 700ml 149.99 169.99 +20.00 +13.3%
Moët & Chandon Brut NV Moët & Chandon Wine 750ml 74.99 84.99 +10.00 +13.3%
Don Julio Reposado Don Julio Tequila 700ml 119.99 134.99 +15.00 +12.5%
Bombay Sapphire Gin Bombay Sapphire Gin 700ml 69.99 77.99 +8.00 +11.4%
Grey Goose Vodka Grey Goose Vodka 700ml 109.99 119.99 +10.00 +9.1%
Penfolds Bin 389 Cabernet Penfolds Wine 750ml 119.99 129.99 +10.00 +8.3%
Jameson Irish Whiskey Jameson Whisky 700ml 59.99 64.99 +5.00 +8.3%
Smirnoff No. 21 Vodka Smirnoff Vodka 700ml 39.99 42.99 +3.00 +7.5%
Products with Biggest Price Drops

Top Products Experiencing Price Reductions

Product Name Brand Category Size Previous Price (AUD) Current Price (AUD) Price Change % Decrease
Johnnie Walker Black Label Johnnie Walker Whisky 700ml 89.99 74.99 -15.00 -16.7%
Absolut Vodka Absolut Vodka 700ml 59.99 49.99 -10.00 -16.7%
Coopers Original Pale Ale Coopers Beer 375ml (6 Pack) 24.99 19.99 -5.00 -20.0%
Wolf Blass Red Label Shiraz Wolf Blass Wine 750ml 14.99 11.99 -3.00 -20.0%
Tanqueray London Dry Gin Tanqueray Gin 700ml 79.99 69.99 -10.00 -12.5%
Jacobs Creek Classic Jacob’s Creek Wine 750ml 9.99 8.49 -1.50 -15.0%
Captain Morgan Spiced Captain Morgan Rum 700ml 49.99 42.99 -7.00 -14.0%
Little Creatures Pale Ale Little Creatures Beer 375ml (6 Pack) 29.99 24.99 -5.00 -16.7%
Belvedere Vodka Belvedere Vodka 700ml 129.99 114.99 -15.00 -11.5%
Aperol Aperitivo Aperol Liqueurs / Aperitifs 700ml 59.99 52.99 -7.00 -11.7%
Top 10 Discounted Products — Dan Murphy’s Australia
RANK PRODUCT NAME BRAND DISCOUNT %
1 Johnnie Walker Black Label Johnnie Walker 22.2%
Category: Whisky
Sub-Category: Blended Scotch Whisky
Size: 700ml
Package: Bottle
ABV: 40.0%
Regular Price: AUD 89.99
AUD 69.99
Discount: 22.2%
SKU: DM-JWBL-700
UPC/EAN: 9312345678901
2 Absolut Vodka Absolut 25.0%
Category: Vodka
Sub-Category: Classic Vodka
Size: 700ml
Package: Bottle
ABV: 40.0%
Regular Price: AUD 59.99
AUD 44.99
Discount: 25.0%
SKU: DM-ABS-700
UPC/EAN: 9312345678902
3 Jacob's Creek Classic Shiraz Jacob’s Creek 30.8%
Category: Wine
Sub-Category: Red Wine
Size: 750ml
Package: Bottle
ABV: 13.5%
Regular Price: AUD 12.99
AUD 8.99
Discount: 30.8%
SKU: DM-JC-SHIR-750
UPC/EAN: 9312345678903
4 Jameson Irish Whiskey Jameson 25.0%
Category: Whisky
Sub-Category: Irish Whiskey
Size: 700ml
Package: Bottle
ABV: 40.0%
Regular Price: AUD 59.99
AUD 44.99
Discount: 25.0%
SKU: DM-JAM-700
UPC/EAN: 9312345678904
5 Smirnoff No.21 Vodka Smirnoff 26.0%
Category: Vodka
Sub-Category: Classic Vodka
Size: 1L
Package: Bottle
ABV: 37.5%
Regular Price: AUD 49.99
AUD 36.99
Discount: 26.0%
SKU: DM-SMI-1L
UPC/EAN: 9312345678905
6 Coopers Original Pale Ale (6 Pack) Coopers 28.0%
Category: Beer
Sub-Category: Pale Ale
Size: 375ml x6
Package: Pack
ABV: 4.5%
Regular Price: AUD 24.99
AUD 17.99
Discount: 28.0%
SKU: DM-COO-6PK
UPC/EAN: 9312345678906
7 Bombay Sapphire Gin Bombay Sapphire 21.4%
Category: Gin
Sub-Category: London Dry Gin
Size: 700ml
Package: Bottle
ABV: 40.0%
Regular Price: AUD 69.99
AUD 54.99
Discount: 21.4%
SKU: DM-BS-700
UPC/EAN: 9312345678907
8 Penfolds Bin 8 Shiraz Cabernet Penfolds 16.7%
Category: Wine
Sub-Category: Red Wine
Size: 750ml
Package: Bottle
ABV: 14.5%
Regular Price: AUD 89.99
AUD 74.99
Discount: 16.7%
SKU: DM-PF-BIN8-750
UPC/EAN: 9312345678908
9 Captain Morgan Spiced Rum Captain Morgan 20.0%
Category: Rum
Sub-Category: Spiced Rum
Size: 700ml
Package: Bottle
ABV: 35.0%
Regular Price: AUD 49.99
AUD 39.99
Discount: 20.0%
SKU: DM-CM-700
UPC/EAN: 9312345678909
10 Baileys Original Irish Cream Baileys 21.0%
Category: Liqueurs / Aperitifs
Sub-Category: Cream Liqueur
Size: 700ml
Package: Bottle
ABV: 17.0%
Regular Price: AUD 49.99
AUD 39.49
Discount: 21.0%
SKU: DM-BAI-700
UPC/EAN: 9312345678910

Category Insights Dashboard

Price Trends
Stock Availability
Discount Distribution
Brand Rankings
Category Breakdown
Product Listings

Real-time data dashboards from Food Data Scrape empower businesses across food delivery, restaurants, grocery, quick commerce, and liquor retail with actionable insights. These platforms track price trends, stock availability, discount patterns, and product listings.

For restaurants, dashboards reveal dish demand and pricing benchmarks. In grocery and quick commerce, they monitor assortment gaps and demand surges. Liquor retailers use them to track seasonal shifts and inventory levels. Updated frequently, these dashboards help brands stay agile in competitive digital markets.

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