About the Retailer: Carrefour
Carrefour is one of the world’s largest retail chains and a major player across the Middle East. Operated in partnership with regional franchise groups, Carrefour serves millions of customers across hypermarkets, supermarkets, and online channels. In the Middle East, Carrefour operates with highly localized pricing strategies influenced by logistics costs, local competition, regulatory frameworks, and consumer demand. This makes Carrefour a critical benchmark for retail and FMCG price intelligence.
Business Challenge
Despite Carrefour’s scale, most available market data remains high-level or delayed. Brands and analysts often struggle to answer basic but critical questions:
- How does Carrefour price the same SKU differently across cities?
- Which categories see the highest discount depth during promotions?
- How frequently do prices change in inflation-sensitive periods?
- How does Carrefour respond to competitor price moves in real time?
Manual monitoring or country-level averages fail to capture these nuances. Food Data Scrape was engaged to build a centralized, structured, and scalable pricing intelligence dataset.
Project Objectives
The project was designed with clear and measurable objectives:
- Track Carrefour product prices across major Middle Eastern markets
- Capture daily and historical price movements
- Identify promotions, discounts, and bundles
- Enable category-level and brand-level benchmarking
- Deliver analytics-ready data for dashboards and forecasting
Geographic Coverage
The dataset covers Carrefour operations across key Middle Eastern countries, including:
United Arab Emirates
- Dubai
- Abu Dhabi
- Sharjah
Saudi Arabia
- Riyadh
- Jeddah
- Dammam
Qatar
- Doha
Additional Markets (on request)
- Kuwait
- Oman
- Bahrain
Each market is mapped individually to reflect local pricing behavior.
Product Categories Covered
Food Data Scrape tracked thousands of SKUs across high-impact retail categories:
- Packaged groceries
- Fresh produce
- Dairy and frozen foods
- Beverages
- Snacks and confectionery
- Household essentials
- Personal care and hygiene
- Carrefour private-label products
Data Points Captured
Each record in the Carrefour Product Price Intelligence Dataset includes:
- Country
- City
- Store or fulfillment zone
- Product name
- Brand
- Category and sub-category
- Pack size and unit
- Listed price
- Discounted price
- Discount percentage
- Promotion type
- Stock availability
- Date and timestamp
- Product URL
Sample Data Snapshot
Below is an illustrative sample of how the dataset is structured.
| Country | City | Product Name | Brand | Pack Size | List Price | Selling Price | Discount | Stock |
|---|---|---|---|---|---|---|---|---|
| UAE | Dubai | Sunflower Cooking Oil | Carrefour | 3 L | AED 29.50 | AED 24.95 | 15% | In Stock |
| UAE | Abu Dhabi | Sunflower Cooking Oil | Carrefour | 3 L | AED 29.50 | AED 26.90 | 9% | In Stock |
| KSA | Riyadh | Fresh Milk Full Cream | Almarai | 2 L | SAR 12.50 | SAR 11.75 | 6% | In Stock |
| KSA | Jeddah | Fresh Milk Full Cream | Almarai | 2 L | SAR 12.50 | SAR 10.95 | 12% | Limited |
| Qatar | Doha | Basmati Rice Premium | Daawat | 5 kg | QAR 54.00 | QAR 47.90 | 11% | In Stock |
Data Collection Methodology
Food Data Scrape implemented a multi-stage data intelligence pipeline.
Market and Store Mapping Each Carrefour market and city-level storefront was mapped to ensure accurate localization.
Automated Crawling
- Daily crawls with adaptive scheduling
- Handling of dynamic content and pricing widgets
- High accuracy in promotion detection
Data Normalization
- Currency standardization
- Pack size normalization
- Category harmonization across markets
Validation and QA
- Price anomaly detection
- Duplicate SKU resolution
- Stock status verification
Update Frequency
- Daily updates for all tracked SKUs
- High-frequency refresh during major sales events
- Historical data retention for long-term analysis
Key Insights Generated
City-Level Price Differentiation
Prices for identical SKUs varied by 6%–20% across cities within the same country, particularly during promotion cycles.
Promotion Intensity Analysis
Urban centers consistently showed deeper discounts and earlier promotion launches compared to secondary cities.
Private Label Strategy
Carrefour private-label products maintained a 10%–25% price advantage over national brands across most categories.
Inflation and Cost Pass-Through
Staple categories such as dairy and oils reflected faster price adjustments in high-demand cities.
Business Use Cases
FMCG Brands
- Monitor retail price compliance
- Analyze promotion effectiveness
- Optimize city-level pricing strategies
Retail and Distribution Teams
- Track competitive price movements
- Benchmark against private labels
- Improve margin planning
Market Research and Consulting
- Build localized CPI indicators
- Study demand elasticity
- Support category growth analysis
Data and Analytics Teams
- Power BI and Tableau dashboards
- Feed machine learning pricing models
- Enable predictive demand forecasting
Data Delivery Options
Food Data Scrape supports flexible data delivery:
- CSV and Excel
- JSON and REST APIs
Custom schemas and integrations are available.
Compliance and Data Ethics
- Publicly accessible data only
- No customer or personal information collected
- Compliance with platform policies
- Secure access and delivery mechanisms
Why Food Data Scrape
Food Data Scrape specializes in retail and grocery price intelligence across global markets. Clients choose us for:
- Proven Middle East retail expertise
- City-level and SKU-level accuracy
- Scalable, reliable infrastructure
- Clean, analytics-ready datasets
- Dedicated support and customization
Final Outcome
The Carrefour Product Price Intelligence Dataset provides a clear, granular, and actionable view of pricing behavior across Middle Eastern markets. Instead of relying on assumptions or averages, stakeholders gain real visibility into how Carrefour prices products city by city and category by category. This case study demonstrates how Food Data Scrape turns fragmented online pricing into a structured intelligence asset that supports smarter pricing, better promotions, and stronger competitive positioning.
