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Scrape Dalgona Coffee Trends Data 2025 to Understand Consumer Preferences

Report Overview

In 2025, Dalgona coffee, the whipped instant coffee sensation that first captivated global audiences during the 2020 pandemic, has experienced a remarkable resurgence. Originally popularized through viral TikTok challenges, this frothy beverage—made by whipping instant coffee, sugar, and hot water into a creamy foam served over milk—has evolved beyond a fleeting trend. Data scraped from social media platforms, web searches, and industry reports indicates a 17% year-over-year (YoY) increase in social media discussions, driven by consumer demands for aesthetic, customizable, and functional drinks. This report analyzes scraped data from web articles and X (formerly Twitter) posts to explore the trends, statistics, variations, challenges, and future outlook for Dalgona coffee in 2025. Key findings highlight its integration with broader coffee crazes, such as protein-infused and plant-based options, underscoring its adaptability in a post-pandemic market where DIY culture and wellness priorities dominate.

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Highlights

Key Highlights:

1. 17% YoY social mention growth in 2025, driven by wellness resolutions and aesthetic appeal on platforms like TikTok.

2. Customization fuels popularity Matcha, protein, and plant-based Dalgona variations cater to diverse dietary needs and preferences.

3. DIY culture thrives with Dalgona's simple recipe, encouraging home experimentation and creative twists like spiced or chocolate versions.

4. Global market expansion projected from 1.8B to 3.5B USD, reflecting viral recipes and café menu integrations.

5. Functional ingredients are on the rise, incorporating collagen and adaptogens, aligning with health-focused coffee trends like mushroom coffee.

Introduction

Scrape Dalgona Coffee Trends Data 2025 to reveal that Dalgona coffee, named after a Korean honeycomb toffee due to its similar texture and sweetness, exploded in popularity in early 2020 amid COVID-19 lockdowns. Web Scraping Beverage Trends – Dalgona Coffee 2025 shows searches for "Dalgona" surged by 5000% in the second half of March 2020 alone, fueled by social media platforms like TikTok and YouTube. By 2025, Food Trend Data Scraping – Dalgona Coffee in 2025 indicates that what could have been dismissed as a one-hit wonder has proven resilient, with our reporting a 17% YoY uptick in social mentions, peaking around the New Year as consumers align it with self-care resolutions.

This report draws from web-scraped content, including articles on 2025 coffee trends, and real-time X posts filtered for relevance. Semantic searches on X yielded posts emphasizing home experimentation and visual appeal. The analysis reveals how Dalgona aligns with macro trends: aesthetic indulgences for Instagram, DIY simplicity, customization for dietary needs, and innovation within coffee culture. As coffee conversations overall rose by nearly 10% in the past year, Dalgona's frothy allure builds on momentum from iced, espresso, and black coffee trends.

Historical Context and Evolution

Historical Context and Evolution

Dalgona coffee's origins trace back to South Korea, where it was featured on a television show and likened to traditional Dalgona candy. Its global breakthrough came in 2020, when isolation spurred viral challenges. By whipping basic ingredients—instant coffee, sugar, and hot water—into a thick foam spooned over milk, it offered an accessible luxury. Post-pandemic, the trend ebbed but never vanished, evolving with consumer shifts toward health and personalization.

In 2025, Dalgona Coffee Trend Analysis via Web Scraping positions Dalgona as part of a "renaissance" in whipped beverages. Articles highlight its thriving status, no longer a novelty but a flexible base for innovations. For instance, cloud coffee—a layered drink with coconut water, espresso, and cream—is touted as the "next Dalgona," drawing from similar aesthetic and indulgent appeals. X posts from 2025 show users reminiscing about its 2020 roots while adapting it, such as adding honey instead of sugar or pairing with boba. This evolution reflects broader industry shifts. Using tools to Scrape Trending Coffee Recipes Data 2025 emphasizes heavy customization, aligning with Gen Z's social media-driven preferences for visually striking drinks.

Market data scraped from reports projects significant growth. The global Dalgona coffee market, valued at 1.8 billion USD in 2024, is expected to reach 3.5 billion USD, indicating rapid expansion driven by viral recipes and café integrations. In East Asia, custom beverages like Dalgona variants are reshaping the industry, focusing on indulgence and aesthetics.

Key Trends in 2025

Key Trends in 2025

Dalgona Coffee Trend Data Extraction Services reveal Dalgona's adaptability as a core strength. Top variations include:

  • Matcha Dalgona: Whipped matcha powder replaces coffee, tapping into matcha trends for a green, earthy twist.
  • Protein-Infused Whips: Combining instant coffee with protein powder, appealing to the 40% YoY rise in protein product interest.
  • Spiced Dalgona: Infusions of chai, cinnamon, or cardamom for warm, aromatic profiles.
  • Plant-Based Versions: Using oat, almond, or coconut milk to cater to vegan demands.
  • Chocolate Dalgona: Adding cocoa or syrup, capitalizing on chocolate-coffee synergies.
  • Functional Ingredients: Incorporating collagen, adaptogens, or nootropics, linking to mushroom coffee trends for brain health.

Extract Coffee Trend Data 2025 lists Dalgona alongside ube lattes, pistachio matcha, and collagen cold brews as 2025 highlights. X semantic searches show users experimenting, like "frozen Dalgona coffee" or "double chocolate" versions, often with media attachments for visual appeal. Summer 2025 trends incorporate Asian influences, with Dalgona-style fluff in menus. TikTok data indicates fluctuating but resurgent interest in "whipped coffee," with recipes like frozen whipped coffee going viral.

Gen Z's influence is evident, with 73% using apps for coffee orders and preferring cold, innovative beverages. Coffee Flavors & Ingredient Insights show instant coffee hacks dominating TikTok, blending budget-friendliness with creativity.

Data Analysis

To quantify trends, we scraped statistics from web sources. Social mentions of Dalgona coffee in 2025 show 17% YoY growth, with peaks in January tied to wellness resolutions. Overall, coffee discussions increased 10%, while protein priorities surged 40%, boosting macro-friendly Dalgona variants.

Table 1: Key Statistics on Dalgona Coffee Popularity (2020-2025)

Year Social Mentions Growth (YoY) Key Drivers Source
2020 +5000% (searches) Pandemic lockdowns, TikTok virality Web scraped data
2021-2023 Stable (ebbing) Post-pandemic normalization Industry reports
2024 +10% (coffee overall) Instant coffee revival Food Data Scrape
2025 +17% Customization, wellness peaks in Jan Food Data Scrape
Projection Market: 1.8B to 3.5B USD Global expansion, variations HTF Market Intelligence

This table illustrates Dalgona's trajectory from explosive growth to sustained relevance, with 2025 marking a revival.

Table 2: Popular Dalgona Variations in 2025 and Features

Variation Key Ingredients/Additions Appeal/Trends Example X Post Insights
Matcha Dalgona Whipped matcha powder Earthy, green aesthetics; matcha craze N/A (web trend)
Protein-Infused Protein powder, shakes Macro-friendly; 40% protein interest rise Vanilla protein shake base
Spiced Chai, cinnamon, cardamom Warm flavors; seasonal Honey-infused for taste
Plant-Based Oat/almond/coconut milk Vegan; dairy alternatives Tapioca boba pairing
Chocolate Cocoa syrup Indulgent; chocolate trends Double chocolate video
Functional Collagen, adaptogens Wellness; brain health Mushroom coffee links

These tables, derived from Food Delivery Data Scraping Services, highlight data-driven insights into growth and diversity.

Social Media Insights from X

X keyword and semantic searches reveal 2025 activity centered on home recipes and nostalgia. Posts like frozen Dalgona with boba (174 likes) and chocolate versions (185 likes) emphasize DIY appeal. Users share media-rich content, such as whipped foam over vanilla essence (9 likes) or honey substitutions (13 likes), aligning with customization. Café promotions, like Dalgona lattes sponsored for events (128 likes), indicate commercial uptake. Semantic results include creative twists, like banana syrup lattes or miel-infused (13-26 likes), showing community engagement.

Social listening tools note Dalgona's role in uniting trends, with platforms sparking innovations. Engagement metrics (likes 7-185 per post) suggest niche but passionate interest, as seen in Restaurant Menu Data Scraping.

Challenges Facing the Trend

Despite popularity, challenges persist. Whipping requires tools like electric mixers, deterring some; hand-whipping is labor-intensive. Dietary concerns—high sugar/caffeine—limit appeal, though swaps help. Not all instant coffees whip well, and scalability in foodservice is tricky for high-volume settings, as noted in Food Delivery Scraping API Services. Regulatory hurdles, like EUDR for coffee exports, indirectly affect trends via supply chains.

Future Outlook

Looking ahead, Dalgona is poised for evolution. Expect ready-to-drink versions, pre-packaged foams, seasonal adaptations, and foodservice innovations like desserts. CPG brands may leverage blockchain for ethical sourcing, as in Dimitra's Connected Coffee initiative. Web projections see integration with functional coffees and AI-driven personalization. By 2026, market growth could accelerate with EUDR compliance aiding premium variants, supported by Restaurant Data Intelligence Services.

Conclusion

Food Delivery Intelligence Services confirm Dalgona coffee's 2025 resurgence as a versatile, consumer-aligned trend. With 17% YoY mention growth and innovative variations, it embodies DIY, aesthetic, and wellness demands. Food Price Dashboard analytics show sustained coffee interest, with Dalgona leading customization trends. Challenges like accessibility exist, but adaptability ensures longevity. As Food Delivery Datasets reveal coffee's 10% conversation growth, Dalgona's frothy future blends nostalgia with modernity, promising continued evolution in the beverage landscape.