Are you interested in kickstarting your flavor innovation? Or, if you are looking for insights on flavor trends, this blog will take you deep into the three significant flavor trends in 2023.
1. Latin American Flavors
Kitchen travel is the essential food & beverage trend in the pandemic era. It uses food and drink to explore the culture, cuisines, and stories of places across the globe. In 2023, we expect this pandemic behavior to evolve. Authenticity and adventure are the two aspects of customer motivation that kitchen travel taps on. They both attain a maximum height beyond the restriction of a pandemic.
Let's take the example of Aguas Frescas. Scraping flavor data gives a detailed insight into the prevailing flavor trends.
The data shown by Food Data Scrape indicates a subsequent rise in consumer interest in Latin American flavors. While looking into the beverage category, certain Latin American specialties are gaining trend. These include Horchata, a sweet rice drink trendy in Mexican cuisine. It is more than 16% YoY in customer interest. Tepache is a cold fermented drink with cinnamon and pineapple. It likely grows more than 61% YoY. The Aguas Frescas is also gaining high popularity, especially among Americans. It grew to more than 42%of the consumer interest last year.
The data provided by Food Data Scrape shows that citrus flavors and stone fruits are highly trending, followed by apricot, lychee, plum, and yuzu in consumer interest as agua fresca flavors. However, Aguas Frescas is popular because of its flavors. It only needs simple preparation with lots of fruit flavors within it.
Floral and Botanical Flavors
Florals have been popular for ages. Over the last few years, the floral flavor has risen drastically, paving its way in confectionary and beverage categories. In the last two years, the floral flavor profile rose more than 91% in consumer interest. As consumers constantly strive to experiment with florals in new dishes and categories, hence, in 2023, it expects to grow more. It will impact a lot in the growing interest in functional health.
Certain floral flavors like Vetiver, having more than 67% of YoY, and ylang ylang with more than 42% YoY in customer interest, are known to offer rich, deep, and complex sensory experiences. They are also known for their stress-relief properties.
Major Updates on Botanicals
Botanicals have always been a part of beverage innovation sites. It has been used majorly in alcoholic and non-alcoholic drinks. This category has grown more than 31%in the customer interest in the past two years. Botanicals have made their way into restaurants, with the menu mentions of this category increasing by more than 97% in the past two years.
Like floral flavors, botanicals associate with several functional benefits. With the scope of rising functional demands in 2023, we expect to see the use of botanicals in other categories, including condiments, along with their health benefits.
Example : Baby Boomers expect to use the benefits of botanicals in food and beverage.
3. Fusion Flavors
Sweet is the most demanding taste in the U.S. Nearly 4% of all dining occasions include this taste either in plate or glass. But, this profile has taken a back turn in recent years, with consumer interest in social media decreasing by 25% in the past two years. Spicy, again one of the other American tastes, has also fallen by 41%.
However, these two taste categories require rejuvenation. Spicy honey, a combination of spicy and sweet taste in the condiment, is seen to take a leap of more than 53% in consumer interest in the past two years and more than 26% alone in the last year. It clearly shows steady growth in the graph. By combining these two profiles in a single accessible format, spicy honey offers a new interest. We expect this fusion taste profile to continue to expand in 2023 with a new means to excite consumers' tastebuds.