How Can You Scrape Dairy and Breakfast Brands Data from Zepto to Identify Top Performers?

Introduction

Urban India’s shopping rhythm has transformed dramatically in 2025. Gone are the days of weekend grocery runs or mid-week shortages. Today, instant delivery is the norm — a single tap and your milk, bread, or cereal arrives in minutes. Quick commerce apps, led by platforms like Zepto, have become the go-to solution for time-strapped urban consumers who demand both speed and reliability.

In March 2025, Zepto recorded an impressive 1.83 to 1.95 million daily orders, a significant jump from the previous year. This growth reinforces how deep the habit of instant buying has sunk into consumer lifestyles, particularly in the dairy and breakfast categories.

Businesses aiming to optimize product visibility and understand evolving consumer preferences can now Scrape Dairy and Breakfast Brands Data from Zepto to reveal which products dominate, which brands attract the most engagement, and how price and availability shape market performance.

Data-driven insights are essential in this hypercompetitive landscape, and tools that Extract Dairy and Breakfast Product Prices from Zepto help identify the winners and laggards among top-selling breakfast and dairy brands.

The Expanding Dairy & Breakfast Universe on Zepto

Between June 1 and June 20, 2025, Zepto listed 19,875 products in the dairy and breakfast categories. These products collectively received 35,842,963 customer ratings, reflecting strong engagement and purchase frequency in categories closely tied to everyday consumption.

The average rating stood at 4.59, showing not just volume but customer satisfaction. The growing consumer preference for fresh, protein-rich, and ready-to-eat items is driving this category’s success on Zepto.

Here’s a snapshot of the category’s highlights:

• Milk and yogurt products form over 41% of total listings.
• Cereals, nut butters, and oats together make up 34%.
• Bakery and spreads contribute 25%, reflecting the rising interest in Western breakfast habits.
• Average discounts hover around 16.3%, with peaks above 70% during promotions.

Brands can Extract Competitor Data of Dairy & Breakfast Brands on Zepto to benchmark performance, study product mix, and uncover hidden trends shaping the instant grocery market.

Top Performing Brands: A Battle Between Trust and Innovation

In 2025, dairy and breakfast products on Zepto are led by a mix of legacy brands and fast-scaling new entrants. A total of 226 brands are actively listed under these categories.

• BUNDLE – The Volume Powerhouse: BUNDLE leads the platform with 5,082 unique SKUs, dominating the breakfast section with an expansive product range across oats, granola, and dry fruits. This broad assortment approach boosts BUNDLE’s algorithmic visibility, allowing it to appear in multiple search results.
• Amul – The Trust Leader: Amul remains the most trusted dairy brand, with 1,112 listings and 512,870 total ratings across milk, butter, curd, and cheese variants. The brand continues to hold consumer loyalty due to decades of consistent quality and widespread availability.
• Epigamia, Milky Mist & Kellogg’s – Balanced Innovators: These mid-tier players together own around 2,300 listings, leveraging niche positioning in healthy yogurts, Greek-style products, and cereals. Their product appeal lies in health-focused marketing and premium packaging.
• Saffola Foods & Dr. Oetker Fun Foods – Variety Seekers: With 290 and 312 products, respectively, these brands provide innovative spreads, cereals, and health-conscious breakfast options that add diversity to Zepto’s digital shelf.

Businesses studying category dynamics often Scrape Zepto Dairy and Breakfast Product Info to identify which SKU strategies and assortment sizes correlate most strongly with engagement and sales growth.

Ratings Tell the Story: Who’s Winning Consumer Love?

Across millions of ratings, three key themes emerge:

• Milk, curd, and butter dominate Zepto’s ratings leaderboard.
• Amul’s Gold Full Cream Milk (Tetra Pack) alone has more than 245,613 reviews, securing its position as a flagship product.
• Heritage Lite Milk and Country Delight Cow Milk follow closely with over 44,000 reviews each, showing strong regional traction.

This proves that trusted staples continue to outperform new entrants in consumer satisfaction. At the same time, newer players like True Elements Oats and Yoga Bar Muesli gain rapid ground through targeted discounting and influencer-backed campaigns.

Data analysts can Extract Zepto Dairy & Breakfast Product Details Data to compare rating patterns across SKUs, helping identify what differentiates high-performing items from low-visibility ones.

Pricing Dynamics: How Much Consumers Are Willing to Pay

Pricing remains the most sensitive lever in the quick commerce ecosystem. On Zepto, the average product price for dairy and breakfast items between June 1 and June 20, 2025, was ₹212.40.

However, prices vary widely based on brand strategy, category, and promotions.

Affordable Brands Leading the Value Battle

• Arokya: Starting at just ₹31.2, continues to appeal to daily buyers.
• Healthy India: Priced from ₹49.7, remains a top choice in low-cost breakfast spreads.
• Frubon Dairy: Averages ₹53.9, providing value-driven dairy products.

Premium Brands Targeting Affluent Consumers

• Alpino: With an average price of ₹615, focuses on nut butters and protein-based products.
• MuscleBlaze: Sells at around ₹589, appealing to gym-goers and health-conscious millennials.
• Bagrry’s Select Oats: Averages ₹540, capturing the upper segment of cereal buyers.

This wide spectrum shows that Zepto supports both price-sensitive and premium-focused players, giving every brand space to grow. By leveraging a Zepto Dairy and Breakfast Brand Insights Scraper, businesses can uncover pricing gaps, competitor trends, and potential profit opportunities.

Discount Wars: The New Brand Strategy

In 2025, discount-driven visibility remains one of the most powerful growth levers for emerging breakfast brands.

The average discount in the category stood at 17.9%, but several brands went beyond 70% during key campaigns.

• True Elements offered up to 76% off on select granola packs.
• Disano Honey ran discounts touching 73%, stimulating new customer trials.
• iD Fresh introduced a 69% off campaign for its paratha range.

This strategy demonstrates how competitive pricing can quickly push brands to the top of Zepto’s product listings, especially when combined with algorithmic boosts for discounted items.

Teams conducting Web Scraping Dairy and Breakfast Brands Data from Zepto can map discount frequency and intensity to sales spikes, helping marketers design smarter promotional calendars.

Delivery Speeds Reinforce the Quick Commerce Promise

Speed defines Zepto’s identity, and in June 2025, its average delivery time for dairy and breakfast items was just 9.21 minutes — faster than the category’s 2024 average.

Breakdown of delivery performance:

• 48% of deliveries occurred within 5–10 minutes.
• 17% reached customers in under 5 minutes.
• Only 1.3% exceeded 20 minutes.

This consistency has made Zepto the first-choice platform for perishables and morning essentials. By integrating data from the Zepto Grocery Delivery Dataset, analysts can assess how delivery times correlate with consumer retention and repeat order frequency.

Mid-Month Surge: A Product & Price Spike

Between June 17–21, 2025, Zepto experienced a massive influx of listings — 15,320 new products were added during this five-day span, accounting for nearly 77% of the month’s total listings.

Simultaneously, the average product price dropped from ₹212.4 to ₹174.9, suggesting a deliberate push to increase variety and affordability ahead of weekend demand spikes.

Brands looking to optimize launch timing or detect platform algorithm trends often use the Zepto Grocery Delivery Scraping API to automate data collection on such listing patterns.

The Strategic Divide: Scale vs. Loyalty

A key insight from Zepto’s dairy and breakfast category is that there’s no single winning formula — brands can succeed through either scale or loyalty.

• BUNDLE thrives on massive SKU presence.
• Amul dominates through consumer trust.
• Epigamia and Milky Mist balance both by focusing on quality and niche innovation.

This dynamic balance makes quick commerce a level playing field for both traditional FMCG giants and emerging digital-first food brands.

By consistently using strategy to Scrape Zepto Grocery Data, businesses can stay ahead of shifts in brand rankings, pricing trends, and category-level innovation.

Top Insights from the Dairy and Breakfast Category

• Trusted dairy brands maintain leadership through consistent quality and reliable supply.
• Discount-heavy brands win visibility but risk margin erosion if not paired with retention strategies.
• Niche breakfast innovators are leveraging health and protein trends to expand faster than ever.
• Fast delivery and consistent availability are now the most critical factors driving repeat purchases.
• Platform algorithms favor frequent restocking and higher review volumes, improving shelf position.

For deeper market mapping, businesses can rely on Grocery App Data Scraping services to continuously monitor competitive dynamics in the quick commerce space.

How Brands Can Win on Zepto’s Digital Shelf?

Success in the dairy and breakfast aisle requires more than product listing — it’s about strategy and visibility. The data reveals three levers brands must master:

• Stay Consistently Available - Products that remain in stock throughout the month earned over 35.8 million ratings, while out-of-stock items barely crossed 37,000. - Availability not only secures revenue but improves search ranking on Zepto.
• Build Long-Term Trust - Amul’s performance shows that reliability and consistent quality outperform aggressive pricing. - In a category where most purchases are daily or weekly, repeat trust wins long-term over short-term flash discounts.
• Use Promotions Smartly - Promotions should be strategic, limited, and high-impact. Brands offering balanced price drops (10–30%) with combo packs or bundle offers sustain profitability while maintaining shelf visibility.

For automation and accurate competitor tracking, integrating Grocery Delivery Scraping API Services ensures brands can act on data in real time.

Data-Driven Insights for Smarter Decisions

In 2025, the dairy and breakfast space on Zepto represents one of the most competitive verticals in quick commerce. From 19,875 listings to 35 million reviews and deliveries under 10 minutes, it’s a fast-moving, data-rich environment where every decision counts.

For businesses, scraping and analyzing this data translates to tangible advantages — identifying growth-ready brands, optimizing prices, refining inventory, and aligning marketing with consumer behavior.

Modern scraping tools and dashboards provide the visibility needed to adapt quickly and make confident, data-backed decisions.

How Food Data Scrape Can Help You?

• Real-Time Market Insights - Our grocery data scraping services deliver instant access to product prices, discounts, and availability across multiple platforms, helping businesses respond quickly to market trends and consumer demand.
• Comprehensive Multi-Platform Coverage - We scrape structured data from grocery apps, websites, and delivery platforms, covering thousands of SKUs across categories, ensuring brands have a complete market overview for competitive analysis.
• Automated and Accurate Data Collection - Through advanced automation and APIs, our services minimize errors, reduce manual effort, and provide precise datasets that enable actionable insights for pricing, inventory, and promotional strategies.
• Competitor Benchmarking Made Easy - Our tools allow brands to track competitors’ pricing, discounts, and product launches, helping identify market gaps and optimize strategies for higher visibility and sales.
• Actionable Analytics for Growth - The collected data integrates seamlessly with dashboards and BI tools, enabling real-time decision-making, forecasting, and strategic planning, ensuring businesses stay ahead in the competitive grocery and quick commerce landscape.

Conclusion

The dairy and breakfast category on Zepto demonstrates the perfect blend of speed, affordability, and trust shaping modern Indian grocery retail. Brands that deliver consistently, balance pricing smartly, and innovate with health-focused options are emerging as clear winners in 2025.

By leveraging Grocery Store Datasets and analytical tools, companies can forecast demand patterns, monitor competition, and fine-tune product positioning. Platforms that integrate with a Grocery Price Dashboard help businesses visualize daily price fluctuations and detect promotional spikes across thousands of SKUs.

Additionally, a Grocery Price Tracking Dashboard system allow real-time decision-making — ensuring brands respond instantly to market shifts. When combined with structured Grocery Pricing Data Intelligence, these insights empower brands not just to participate but to lead in the fast-evolving quick commerce revolution.

Are you in need of high-class scraping services? Food Data Scrape should be your first point of call. We are undoubtedly the best in Food Data Aggregator and Mobile Grocery App Scraping service and we render impeccable data insights and analytics for strategic decision-making. With a legacy of excellence as our backbone, we help companies become data-driven, fueling their development. Please take advantage of our tailored solutions that will add value to your business. Contact us today to unlock the value of your data.